PR isn't advertising, it's only to "establish and maintain goodwill and mutual understanding between an organisation and its publics." It's to keep the "suppliers, distributors, parners 'informed'"and not to spin, lie, or distort (what? I don't know, maybe the "truth"). PR sees the bright side of the product of what they're selling. PR is different from advertisment because "third party endorsement enhances relationships and recommendations."
After the lecture I'm still unsure about what PR is, it seems like they're justifying real hard to say what they're doing is actually very constructive, which I have no idea or opinion on.
As for last week's "Images For Online" I was dreadfully bored. All I learned from it was what the lecturer did and what he has been working on, and what differences and common gounds do mags and online have. Not very impressed, I have to say.
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2 comments:
Bored? Who was the teacher? Not a HBG, I hope.
No, it was the magazine teacher who sang 'spiderman' on his miniature guitar.
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